I just registered a minute ago to also post up what my impressions also were, but then realized that this post already existed.
When I found GearWire I was thrilled to have found an up-to-the-minute guitar gear news site. Unfortunately, I have found a lot of reviews on this site to be mismanaged, and the equipment shown to be improperly represented.
For example, the review of the Gibson Blues King L-00, a very expensive Gibson acoustic.
http://www.gearwire.com/gibson-blues-king-l-00-lab.html
First thing that stands out to me is that the reviewer doesnt actually
play the guitar, especially in the way that it was meant to be played. Think: Who would be interested in the Blues King L-00? Probably somebody who'd like to hear a little slide, a lick, Something! This is what is making your reviews paper-thin.
I came across another review, either for a guitar or an effects pedal, where the guy doing the review said "of course they sent the keyboard guy to do a guitar review". It wasn't a bad review, but I'm guessing that a "guitar guy" might have done a better job.
I also think that you have mic problems, especially for an audio site. Sounds are tinny and weak at times. I cringed in the Bass Big Muff interview, but it wasn't your fault, the guy had his gear set up all wonky <PLANK PLANK>.
And what's the deal with the gearwire logo music? booot doo doo dooo da diit do