I watched a documentary on guitar building a few years back. Gibson spends more time selecting specific wood and using their most experienced luthiers to create their models. They will usually opt for better pickups and hardware if possible (especially on the high dollar models). With Epiphone details are not as important. Guitars will be created from the wood on hand. Flaws are allowed to pass like: sharp edged frets, necks that do not fit the groove as well and other random minor imperfections. So they still make a great guitar, but you have a better chance of getting a flawed one then you would from Gibson. Both are good but you get what you pay for!
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