I believe the annoyance of it all makes it questionable. BT case in point you see him endorse gear you really know he hardly uses or would just use for a photo shoot. It gives the impression that most companies are too lazy to look for some obvious talent worth something and an actual enduser for that item. If you see BT endorsing Bias PEAK LE it's like pandering to the lowest common denominator for a sale on both parts. It's not a big deal for a artist like him to be flagrantly disengenous in all those ads but it's patently obvious to most people outside of an ad agency that's the case. I just wished I didn't have to see his metrosexual blonde streaked hair near every issue of EMusic I get.
Ah well, better yet let invent BT the drinking game. Take a swig everytime he appears in an ad, photo op, etc.
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