http://www.gearwire.com/native-instruments-massive.html
I haven't had a chance to listen to the video but Massive looks very neat. It has macro editing which I think Ableton did first which lets you assign easily and intuitively lots of various control changes to one specific knob. Massive looks to do a great job at putting that implimentation through. The not so new features found on other synths are like Wave Scanning Oscillators which LinPlug's Octopus and Rob Papen's Blue already do. I do like the ability to choose different filter options it's something that many great synths like Blue or u-He's Zebra already do but I would say a whole lot better and at a better pricepoint.
Anyways, NI should put up a demo of Massive no way to know how it really works in day to day use.